5: FEED THE WEB FIRST, STRATEGIES

Don't invest in Esperanto.

No matter how superior another way of doing something is, it can't displace an embedded standard--like English. Avoid any scheme that requires the purchase of brand new protocols when usable ones are widely adopted.





 

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This is a blog version of a book of mine first published in 1998. I am re-issuing it (two posts per week) unaltered on its 10th anniversary. Comments welcomed. More details here.
-- KK