The web is underfed right now. It is small compared to the rest of the world. In 1998 the internet boasted of an estimated 120 million people with access. But that means only 2% of human adults have a direct line to the online network.
But the net is growing exponentially fast. If current rates continue, by early in the new century, 1 billion people will have internet access, 75% of adults will access to some kind of phone, and, according to Nicholas Negroponte, there will be 10 billion electronic objects connected together online. Every year the net engulfs more of the world.