4: FOLLOW THE FREE, STRATEGIES

Pinpoint where value is being given out...

...for free now, and then follow up. The next netscape, the next yahoo, the next microsoft is already up and running, and they are giving their stuff away for free. Find them, and hitch your wagon to their star. Look for the following tricks: charges only for ancillaries, as-if-free behavior, memberships, and outright generosity. If they are using the free to play off network effects, they are the real mccoys.