Every era is marked by the wealth of those who figure out what the new scarcity is. There will certainly be scarcities in the network economy. But far greater wealth will be made by exploiting the plentitude. To make sure you are not seeking refuge in scarcity, ask yourself this question: Will your creation thrive if it becomes ubiquitous? If its value depends on only a few using it, you should reconsider it in light of the new rules.