Press Kit

What this site is

Cool Tools is a curated collection of the best tools recommended by its readers. Each weekday since the spring of 2003, Cool Tools has published a user-submitted review of a cool tool. So far that is nearly two thousand rave reviews. Cool Tools posts only positive reviews of superior things and ignores the rest. If something is not the best/cheapest/all-around greatest, it is not reviewed. Cool Tools reviews are written by folks (well-known and ordinary) who have personal experience with the product and its competitors. Reviewers are makers, tinkerers and doers of all stripes: writers and artists, pilots and firefighters, neuroscientists and bike messengers, contractors and gardeners, geeks and parents. Also the editors review their favorite tools. The user-submitted reviews are then selected, verified, and edited by Cool Tools editors. Reviews span a vast spectrum of handy items, including books, software, videos, hardware, raw materials, websites and more — essentially anything that is useful. Items can be new or old, but all are tried and true.

Stats

Cool Tools has a large and influential audience. It receives an average of more than 500,000 page views per month and more than 7,000 unique visitors everyday. Over 43% of visitors are repeat or frequent users. Cool Tools receives about 20-40 new comments each day, most with constructive user experiences.

More than 200,000 readers subscribed to Cool Tools via RSS, and more than 3,000 subscribe to its weekly email version.

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On Amazon’s Kindle, Cool Tools is the fourth best-selling blog subscription in the Gadgets, PCs & Consumer Electronics category.

Cool Tools is a member of the premier advertising network Federated Media Publishing which includes other top publishers like The New York Times, Boing Boing, MetaFilter, and Make.

U.S. Alexa Traffic Rank: 9,059
Technorati authority ranking: 587

Best of Lists that include Cool Tools

Forbes Best of the Web Directory
Alltop – Gadgets
New York Times Blogs 101 – Technology Toys & Cool Things
and often at popurls

Press about Cool Tools

These are a few of my favorite sites
Peter Glaskowsky
CNET, July 6, 2007

Inspector Gadget: A New Guide Gives You the Lowdown on Must-Have Items
Article by Lisa Sweetingham?
Time Out New York, January 29, 2004

Relevant and Useful, In a Catalog Redux
Article by John Markoff?
New York Times, December 8, 2003

Kelly’s Catalog of the Cool
?Interview with Leander Kahney?
Wired News, December 1, 2003

More information

Profiles of the editors, designers, and publisher are available here, and a brief history of Cool Tools is here.

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