New Economy Books - What's Left of it

At the time I wrote my book New Rules, these were the best resources on the emerging economic landscape. There's a list of books and a few websites. There is considerable doubt by many that the new economy still exists, or that if it does, that it is either substantial or wanted. My book, and the resources here, might convince you that all the forces of the new economy -- which should not be confused with the stock market or dot-coms -- continues unabated. For what it is worth, here are the sources I found useful.

Information Rules: A Strategic Guide to the Network Economy
Carl Shapiro and Hal R. Varian, 1998.
The best book on the new economy (outside my own!) written by actual economists. Their emphasis is on online commerce and pricing strategies.
(Purchase from Amazon)

The Innovator's Dilemma: When Technologies Cause Great Firms to Fail
Clayton Christenson, 1997.
Tells why listening to the customer often prevents innovation, and why the next revolution in technology usually happens in the least profitable, most marginal places. By far the best, most realistic book on innovation.
(Purchase from Amazon)

Enterprise One to One: Tools for Competing in the Interactive Age
Don Peppers and Martha Rogers, 1997.
All about centering a business around ongoing relationships with customers.
(Purchase from Amazon)

The Nudist on the Late Shift: and Other True Tales of Silicon Valley
Po Bronson, 1999
This is the insider's tour of Silicon Valley startups and success companies that everyone wants but few will get. The best book on how it actually feels, and what really happens in this fast-forward life. Reads like a novel.
(Purchase from Amazon)

Net Gain: Expanding Markets Through Virtual Communities
John Hagel III and Arthur G. Armstrong, 1997
Why communities and emerging networks of customers are absolutely vital.
(Purchase from Amazon

Serious Play: How the World's Best Companies Simulate to Innovate
Michael Schrage, 2000
In uncertain times as these companies succeed in management to the degree that they can model what they do. This requires the use of scenarios, spreadsheets, demos, pilot programs, prototypes, and simulations. All these require the sense of play. So both individual work and corporate missions become "serious play." This book tells all.
(Purchase from Amazon)

Regional Advantage: Culture and Competition in Silicon Valley and Route 128
Annalee Saxenian, 1994
Explains the success of Silicon Valley over the seemingly equal hi-tech area of Boston as the triumph of network culture, and the embrace of the new economy principles. How to make hi-tech culture work.
(Purchase from Amazon)

The Information Economy
(http://www.sims.berkeley.edu/resources/infoecon/)
The most complete web site on the new economy. Clear, wide ranging, up to date. Has lots of links to the important stuff.

First Monday
(http://firstmonday.org/)
A peer-reviewed online publication that presents research on the cultural impact of the internet. Somewhat academic, but often very insightful.