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Telling
Telling
The Self-Publishing Manual
Best source for self-publishing

Dan Poynter’s utterly reliable self-publishing advice, The Self-Publishing Manual, has been a perennial oasis of sanity in a sea of hype for over two decades. Now in its 13th edition, it’s more useful than ever. To Poynter the technologies of cheap — if not free — duplication are an outright opportunity, rather than a dreaded disaster. The Self-Publishing Manual is way ahead of any other source in offering smart counsel on how to exploit on-demand printing, online-download publishing, and e-distribution – in the context of 2 billion free web pages. All publishing is self-publishing now. If you want to know how to publish (especially on paper), this is the man. Hello, New York?
–KK

selfpublish.web.jpg

The Self-Publishing
Manual
Dan Poynter
2002, 430 pages
$20
Para Publishing
Santa Barbara, CA
Amazon

The new book-publishing model is not strictly self-publishing. It is a trial run of 500 books that allows you, not only to sell them, but also to approach some agents and publishers with a book rather than a manuscript. You can also send out review copies, approach distributors, wholesalers, book clubs and make other sales.

Don’t just write – build: Today, authors “build” their books; writing is just part of the building process. As an author, you know your subject. You can describe it, explain it and teach it. The eBook simply provides you with more visual aids to help you get your point to your reader. Now, in addition to the printed word, you have photos, graphics, animation, color, dimension, motion, sound and hyperlinks to more information. Your pBook (paper) will have static words and b/w photographs but the eBook version will be far more versatile.

Customizing and special versions: Because your books can be printed in short runs and since the new print engines print two pages at a time, you may customize your book for your customer. If you make a premium sale to a company, it will cost just pennies to bind in a letter from the CEO or to add the company logo to the cover. This is called “Mass Customization.”

Since the laser printers are driven by computer, books can have several versions of some chapters, each aimed at a particular type of reader. These are called “Module Books,” as the book can be assembled for a particular reader.

yourchart.web.jpg Your sales chart

comp_chart.jpg Typical big publisher’s sales chart

Posted on January 20, 2004 at 12:36 PM

Telling
Radio Journalism Production Tools
A tool kit for documentary radio by Jay Allison

A decade and half ago, I published in Whole Earth Review a wonderfully succinct guide to conducting a radio interview/story, written by radio producer Jay Allison. It's still great advice (available on Transom.org), so I asked Jay what tools he is recommending for radioheads these days and he quickly sent back the following pithy and incredibly useful reviews.

***********************

So you want to make a story for radio?

The first tool I'd recommend is the public radio website Transom.org, which covers a spectrum of Tools, Ideas and Practices. You'll find recommendations for new gear there, but more than that, you find new voices and new ways of telling. It's a performance space and master class with the likes of Studs Terkel, Sarah Vowell, Norman Corwin, Scott Carrier and lots of others. I'm quite proud of it (it comes from a non-profit group I founded, Atlantic Public Media) and it's having a real impact in public broadcasting. Check it out: Transom.org

sharpim-mt880s.web.jpg hhb_mdp500.jpg
Sharp mini-disc,$150-250, Amazon

*

As for gear, many people are using the small mini-disc recorders in the field these days. The portable mini-discs are teeny and cheap, but honestly I feel that's their weakness. They break. Their tiny mic inputs get stressed. Humidity hurts them. If you want to hear something heretical in the digital age, I often still use an old analog cassette recorder, the venerable Sony TC-D5M. It runs on D-Cells and is not subject to digital gremlins. It sounds quite sweet, if somewhat noisy compared to the silent sheen of digital, and I can almost always rely on it. I use portable DAT recorders too, but the best, the HHB, uses rechargeable batteries which, like all rechargeables, are inherently evil and programmed by the devil to fade at the moment they are needed most. I personally do not use Minidisc recorders, but they sound good for the money, which is why lots of people love them and I recommend them for beginners. The model numbers change, but the Sony and Sharp units are the most popular, particularly the Sharp for its more flexible recording volume controls and AA battery powering. For specific models, check the latest recommendations at Minidisc.org.

beye_m58.jpg
Beyer M58 microphone
$220
Broadcast Supply Worldwide
800-426-8434

*

For an all-purpose interview mic, I'd pick the Beyer M-58. It's a dynamic omni with a long handle for getting in close to the speaker's mouth, which is required for radio. It represents a good balance between sweet sound and indestructibility. You need the M-58's windscreen, a set of headphones (Walkman-style will do), and the proper XLR-miniplug cable to connect the mic with the mini-disc recorder. The best cable has a right-angle plug which doesn't stress the delicate input. Sonic Studios makes nice custom cables. In fact, their website sells a variety of portable rigs, configured and ready to go, plus lots of good advice for recordists.

protools.jpg
ProTools
Free download at
Digidesign

*

Finally, I'd say the most remarkable new tool is Digidesign's ProTools. ProTools is editing and mixing software. It replaces many bulky and expensive items of yesteryear, like the reel-to-reel tape recorders we used to edit on with razor blades (a lost and lovely skill), the multi-track machines and mixers which blended our sounds, the various outboard signal processing devices which improved the audio. Now it all comes in a little box for a few hundred bucks. Anyone raised around computers will get the hang of it quickly. It's powerful stuff. Of course, you still have to have talent, smarts, and a great ear. Digital technology hasn't changed that.

Digidesign has a free version, ProTools Free, which is just enough to get you hooked and make you want to move on to the hard stuff... which is NOT free, but still just a fraction of what it would have been only a few years ago for this kind of power in a digital audio workstation. It works best on the Mac.

mboxibook.web.jpg
Mbox, $450
Sweetwater
800-222-4700,
260-432-8176

*

Getting the sound in and out of a computer with ProTools Free, however, is tricky. There are lots of kludges and work-arounds that will get you started for little money (check the Transom.org discussion boards), but if you're at all serious, you'll be happier spending the few hundred bucks for the commercial version than wasting your time on trickery. The commercial ProTools package includes a hardware interface (it's like an external audio card) which allows you make the connections easily. Their MBox is the cheapest of these - at $500 list, with the fully enabled software included. One thing: the interface must be connected to your computer in order for the commercial version of ProTools to work.

So, the basic setup is an inexpensive portable mini-disk recorder, a Beyer M58 mic, the Digidesign MBox as the interface between the gear, with ProTools software installed on any recent Mac, even an iBook. An external firewire many-gigabyte drive is recommended but not necessary. This package gives you all the digital/analog ins and outs, plus astonishing editing/mixing/processing tools for creating fully professional stories or music. Burn a CD or rip an MP3 when you're done, and share with the multitudes. At Transom.org, you'll find youngsters and oldsters who are doing exactly this and are getting their stories on public radio. It's a step in the direction of citizen access to mainstream media, when most steps are headed in the opposite direction.

Current reviews of mini-discs
Minidisc

Posted on June 30, 2003 at 04:52 PM

Telling
Gizmodo
One-stop blog of latest techno-gear

The fetish aspect of new gadgets leave me cold. I much prefer to hear about stuff that people have lived with and worn down, but still find love for. The web tends to offer sanctuary to the former, and not the latter. In my constant search for a decent web site that tracks and review gear with street cred I have only landed a few keepers. My favorite all-around gizmo site right now is Gizmodo. Run almost single-handedly by a freelance Wired writer, it is a simple blog detailing the newest gadgets each day. Occasionally he will review a particular item, but most times he is merely pointing to a product release. The chief attraction to me is the broad scope of his collection, and a sensible restraint of enthusiasm.

Gizmodo

The ever-innovative Amazon has a cool site that is little known, and is somewhat helpful in tracking what's new in gear. Their "Early Adopters" page automatically generates a list of new stuff they are selling. It's naked data, but cleanly delivered.

Amazon Early Adopters

Posted on May 26, 2003 at 03:27 PM

Telling
Olympus Digital Voice Recorder
Tiny, superb, tapeless recording

Olympus voice.jpg

I'm back in interview mode, recording experts in research for my book. I had been using an Olympus mini-cassette recorder, and wasn't too unhappy with it, but John Markoff at the New York Times convinced me to try out a solid-state digital recorder. I settled on the Olympus DS-330 and it's been pure delight. The advantages over the mini-cassette: 1) Ultra-tiny and light, it's truly pocket size, only as long as your finger, but twice as fat. It's only weight seems to be the two AA batteries. 2) Digital sound; the built-in mike is fantastically keen and sharp. I usually don't need the lavaliere mike I used to use with the analog machine. 3) No tapes. I can get up to five hours in this little thing; other versions can get 11 hours. 4) Easy download. After each session I merely plug it into the USB port and it dumps the recording to my hard disk. (Has a nice MacOSX version!). 5) Best part, the files are easily scannable, and bookmarked on my computer. I find I can more readily zip back and forth through an interview to find the parts I want, rather than have the whole affair transcribed. 6) But if I want to, the files are easily transmitted to transcribers via email or the web. No more packaging up tapes. 7) Lastly (and this was the part that Markoff was most excited by) the audio files can be easily posted for general archival purposes on the web or elsewhere.

These latter virtues make the solid-state digital superior to the digital tape recorders since you can merrily manipulate and pass along the sound files. There seem to be no lack of transcribers able to handle the audio files.

I carry mine in my bag next to my digital camera.

Olympus Digital Voice Recorder
DS-330
$150 (as low as $105 found on Froogle)
Amazon

Posted on April 27, 2003 at 01:37 AM

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